LinkedIn
1.
After watching the LinkedIn Videos on the previous page what are
the five most important points that stood out to you and why they are helpful
in creating a strong LinkedIn profile and personal brand?
Five most important points that I noted while
watching the video were the profile picture, headline, summary, career and
education experience, and featured skills. The profile picture is critical for
a LinkedIn profile because it provides a face to the name, it should be professional,
looking at the camera and well lit. The profile picture is important for
personal branding because it links an image to the ideal brand the individual
is portraying.
The headline appears under the profile picture and
is the first thing recruiters and LinkedIn members look at and is important
because it gives a main theme for the entire profile picture and is important for
creating a basis for the personal branding.
One of the most important sections of a LinkedIn
profile is the summary, here someone can summarize who they are, who they
serve, and how they help them. It’s the central part of personal branding where
one can emphasis their brand. Here they can easily bring out expertise by
highlighting keywords used in the industry their interested in providing more profile
views and showcasing their drives, what motivates them, expertise, awards and
interests. The summary also provides a sense of the first contact, because it can
be written in first person with a more conversational tone.
Another aspect of LinkedIn shown in the video is
the ability to share work and education experiences, highlighting skills acquired
at work and GPA acquired at school. This helps with branding by creating a foundation
to build up a personal brand.
The video also emphasized a section called
Featured Skills where one can place their strengths as a professional along with
other expertise. This is a great section to tie in all the other sections
together. A perfect conclusion to the profile and a great section to have get a
last word in. It’s important in personal branding because it drives the points,
they’re making during the LinkedIn profile home.
2.
How you can you apply those five points to create your own profile
and brand?
Applying these five points to create my own
profile and brand on LinkedIn by making a plan to bring out strengths that will
become the foundation of my brand and identifying my interests in the workforce
and applying a brand that would allow me to pursue those interests.
Utilizing the five points I can feature my values
and make certain my brand is also aligned with them. Also, by inventorying my
assets and abilities I can make certain my profile and brand are being
leveraged to my benefit.
3.
What do you believe your personal brand is and how do you think
colleagues perceive both your positive and negative characteristics?
I believe my personal brand is centered around
my ability to associate well with people and being resourceful with assets and
information. Mainly being empathic to those around me, being keenly aware of their
emotional disposition and utilizing this as part of the information I collect
to perform work related duties. Being empathic could help me with various problem-solving
application and that would be an asset to have in most workplaces.
Colleagues usually find me to be very serious
and stubborn initially but using branding and building my natural attributes I
should be able to shift this into a more open relationship with coworkers.
4.
What steps could you take to improve your personal brand in person
and online?
The steps I could take to improve my personal
brand in person is by dressing and acting the part I wish to play in the workplace.
I believe the saying is, fake it until you make it.
On online applications I would have to develop
an online presence solely for business related optics and keep it separate from
my more futurist and spiritualist aspects as most people don’t see those things
as workplace friendly.
5.
What is an example of how your personal brand affects your career
and future employment opportunities?
An example of how my
personal brand could affect my career and future employment is by finding a
corporate culture that would mesh well with my nature. A corporation that could
utilize a specialist in HR that has an emphasis in empathic attributes, resourcefulness
and information gathering for the sake of problem solving as a way to counter
emotional flare ups in the workplace before they occur.
With a strong personal brand
I would be able to assist future employers to visualize having a individual
like myself on their staff either for Human Resources or for team coordination
and development and how they would be able to utilize my abilities to better
serve their needs.
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